so, who am I?
With over a decade in marketing, design, and photography, including seven years in the fast-paced world of e-commerce fashion, I’ve come to learn and love the art of blending strategy with creativity to build brands that connect and convert.
strategy. campaign mgmt. photography. social content.
strategy. campaign mgmt. photography. social content.
The former Consuela store on Congress, 2021
From Creative Chaos to Marketing Mastery
At Consuela, I wasn't just executing campaigns—I was deeply involved during a pivotal season of rapid growth, where I learned firsthand what it takes to scale a brand while staying true to its identity. I've done everything from leading photoshoots to launching multi-channel marketing strategies, from crafting the social media response procedure to photographing the beautifully designed retail spaces. I navigated the challenges and opportunities that come with expansion, gaining insights that only emerge in these high-growth moments. I thrive on turning creative chaos into structured, results-driven plans—ones that don't just look good, but actually work.
Now, I’m bringing that expertise to brands ready to level up. Whether you need email campaigns that engage and sell, UGC that stops the scroll, or full-scale marketing strategies that make an impact, I’m here to make sure your brand doesn’t just exist—it thrives.
How can I help?
Strategy
We'll start with a deep dive into your goals, challenges, and big-picture vision. Together, we'll craft a marketing strategy that works, not just on paper, but in practice. Whether you need a full-fledged campaign, a refreshed brand strategy, or a roadmap to reach your ideal audience, I'll help you develop an integrated approach that aligns with your brand, resonates with your audience, and fits seamlessly into your team's workflow.
Photography & Content Creation
Need high-quality visuals that actually work for your brand? Whether you're updating your website, submitting images for a PR opportunity, or building a content bank for your social media strategy, I've got you covered. We'll chat about your goals, define your aesthetic, and create compelling photo and video content that brings your brand to life. Interiors, hotels, Airbnbs, retail spaces—whatever the setting, I capture the details that make your space and story unforgettable.
Project Management
"Logistics" might as well be my middle name, and I practically invented "detail-oriented." Running a business is no small feat; maybe you're the numbers person, the creative visionary, or simply someone who needs to delegate so you can focus on what you do best. Whether it's a marketing campaign, an event, or a photoshoot, I'll handle the planning, coordination, and problem-solving to ensure everything runs smoothly. Because let's be real—hiccups will happen, but I'll be there to tackle them before they become roadblocks.
Social Media Planning
You don't have time to stay on top of every algorithm change, trend, and best practice, but I do. Social media is more than just keeping up with the latest fads; it's about applying strategy in a way that speaks directly to your audience. I'll help you plan and manage content that not only fits your brand but also keeps engagement high and your online presence thriving, so you can focus on running your business while I handle the details.
I'm a born-and-raised Texan who made the move from Houston to Austin—and I've never looked back! (well, except to visit my beloved friends and family.) Austin's energy fuels my love for exploring, whether walking the trails, paddleboarding on the lake, or checking out the latest hotspots. My need to discover and experience new things extends beyond ATX; I travel often and firmly believe that where you stay is just as important as the journey itself.
With a mind that's always buzzing with ideas, I've never been one to stick to just one passion. My curiosity has led me to expand my career across industries, blending creativity with strategy in everything I do. When I'm not working, you'll likely find me obsessing over dopamine decor, hanging out with my golden retriever, rewatching The Office for the millionth time (yes, even 12 years later), quoting Harry Potter, or eating an unreasonable amount of pickles. Wow, tell me you're a millennial, without telling me you're a millennial.
on a personal note:
